Monitoring Web Site with Analytics
Hi Guys,
I am just wondering if any of you guys use Google Analytics and what you think of it? Do you like it? I am thinking of using it, but not sure if it can track sales as well or do I need to implement something else on top of it to do so?
Answer:
Knowledge is power. Information about your visitors and how they are converting is a massive key to success in online sales - whether that’s in hosting or any other marketplace. Analytics is a very good stats package, and along with Webmaster Tools are pretty much invaluable to helping you make the right decisions about your website and online business. Is my $5000 per month advertising campaign working? Am I getting better conversions from Yahoo’s ad network or Google’s? More information basically helps you make better business decisions.
You can configure “goals” with it, which are specific locations a user ends up on (eg, thank you page). It won’t really track sales, because I believe you can only set an average value to a goal page, however once you set up goals you can track the “funnels” that users take to end up at your goal page, and see which pages might possibly be turning them away.
I believe you can also connect goals to google adwords campaigns and make a guesstimate about the effectiveness of your campaigns.
The only deliberation is privacy, do you want to hand Google all that data?
